The Installation Commission of the Order of Physiotherapists promoted a competition for the development of its personal identity. Several proposals were presented, and the installing commission decided on the one that presented the best guarantees of fulfilling the objective of a professional identity.
The option for a sober, yet current brand that could transmit and identify the Order's work in any context was a priority. Knowing that digital environments will be privileged in the order's contact with its associates and partners, we sought an identity adapted to this reality, easily applicable to any communication platform.
The identity is developed from rounded shapes favoring the blue colour, which is already part of the references of physiotherapists. The option for the blue colour is due to the fact that it is the representative colour of the profession, but also the colour of sympathy, harmony and fidelity. Through the rounded shapes we transmit movement and dynamism, values that we consider essential in Physiotherapy and in the Order of Physiotherapists.